Professional golfer and entrepreneur Greg Norman has teamed up with Aspex Eyewear Group, a key player in the optical industry, to develop a line of Greg Norman eyewear. The new Greg Norman offering will be the premier brand for the Aspex Eyewear Group, an industry leader hailed for its combination of innovative technology and cutting- edge design. This new relationship with Greg Norman will allow Aspex to expand their product development and technology by leveraging the success and popularity of the Greg Norman brand.
“Aspex is an industry leader in eyewear technology and has strong distribution capabilities,” said Norman. “For me, the development of Greg Norman eyewear is a logical extension to my brand portfolio.” Currently under design, Greg Norman eyewear is slated for launch in the first quarter of 2011. Greg Norman eyewear will offer both optical (prescription) and non-optical (sunglasses) eyewear and will be distributed through independent eyewear professionals, national accounts, and non-optical retailers.
“In addition to being an iconic golfer, Greg has developed a successful lifestyle brand,” said Thierry Ifergan, EVP, Aspex. We at Aspex look forward to working with Greg to develop a line of eyewear offerings that meet his exacting standards for style and performance.”