Professional golfer and
entrepreneur Greg Norman has
teamed up with Aspex Eyewear
Group, a key player in the optical
industry, to develop a line of Greg
Norman eyewear.
The new Greg Norman offering will
be the premier brand for the
Aspex Eyewear Group, an industry
leader hailed for its combination of
innovative technology and cutting-
edge design. This new relationship
with Greg Norman will allow Aspex
to expand their product
development and technology by
leveraging the success and
popularity of the Greg Norman
brand.
“Aspex is an industry leader in
eyewear technology and has
strong distribution capabilities,”
said Norman. “For me, the
development of Greg Norman
eyewear is a logical extension to
my brand portfolio.”
Currently under design, Greg
Norman eyewear is slated for
launch in the first quarter of 2011.
Greg Norman eyewear will offer
both optical (prescription) and non-
optical (sunglasses) eyewear and
will be distributed through
independent eyewear
professionals, national accounts,
and non-optical retailers.
“In addition to being an iconic
golfer, Greg has developed a
successful lifestyle brand,” said
Thierry Ifergan, EVP, Aspex. We
Aspex
look forward to working with Greg
to develop a line of eyewear
offerings that meet his exacting
standards for style and
performance.”
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